Understanding the basic principles and concepts of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and mobile marketing.
Developing skills in creating compelling and effective digital marketing content, such as blogs, social media posts, videos, and email campaigns.
Understanding how to measure the effectiveness of digital marketing campaigns, including metrics such as website traffic, conversion rates, and ROI.
Learning how to conduct market research, identify target audiences, and create buyer personas.
Learning how to use digital marketing tools and platforms, such as Google Analytics, AdWords, and social media advertising platforms.
Developing skills in creating and implementing digital marketing strategies that align with business goals and objectives.
The digital industry is growing at a rate of 14% annually, making it the most desirable career in today’s scenario
With the digital revolution, technology has opened a new door for marketers. What we market may not have changed but how we market has indefinitely changed. The evolved study of marketing, known as digital marketing, has opened new opportunities for businesses and aspiring digital marketers.
Digital marketing is a technical and creative skill to grow a startup, corporation, brand, business, etc. through various digital marketing tools and strategies. Presently, almost every industry like Media and Entertainment, Finance, Content Marketing, and Businesses, etc. has started to use digital marketing strategies to grow at the digital level.
Digital Marketing can be divided into broad categories like Social Media Marketing, Google Analytics, Search Engine Optimization (SEO), Content Research and Web Analytics, Email Marketing, and many other topics.The primary objective of this Digital Marketing Training Course is to empower the working professional with:
Fundamentals of digital marketing and its business implications
Fundamentals of social media marketing and its implications to marketing activities
An overview of social media & other digital media in the region
An understanding of the industry standards, best practices and latest developments
In-depth study of the procedures in:
Creating a digital marketing framework
Search engine optimization (SEO): Keyword research
Display advertising, search marketing and Google Adwords
Social Media Marketing- Facebook, Instagram, Twitter and YouTube
Setting industry-relevant e-commerce practices
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Oyin Williams JB popularly known as coach oyinjb is a multidisciplinary professional whose business experience mounts through diverse fields from project management, lean process improvement and consulting to process management and people management. She is a Certified Management Consultant, licensed by International Council of Management Consulting Institutes which has a Special Consultative Status in United Nations Economic and Social Council. As a result of her strides in management consulting, project management and process management she received Merit Award for Excellence in Consulting.
